Political campaigns have reached new heights with the advent of the web and social media platforms. Here, mobile devices play a significant role in reaching the target audience. According to a study, half of the website visitors come from mobile devices. This indicates that you must optimize the political text messages for mobile devices.
This blog will discuss leveraging political text messaging services to reach the target audience. From reminding the voters about heading to the polls to mail their ballots, political texts can grab the audience’s attention.
How?
Let’s find the answer. Before digging deeper, let’s look at why you should consider political text messaging.
4 Reasons Why You Should Consider Political Text Messaging?
- Increased Mobile Voter Engagement– Text messaging is one of the best ways to motivate the target audience to interact with the campaigns. Through surveys and polls, you can enhance the effectiveness of your campaigns.
- 1:1 Communication- Text messaging services enable you to initiate one-to-one conversations that feel the voters valued.
- Direct Reach- The email inboxes are crowded with multiple messages, which increases the chances of overlooking the campaign messages. With text messaging services, you can instantly communicate with the voters. According to a study, texting has a 98% open rate, and people read the messages within 90 seconds once they receive them.
- Enhanced ROI- You can reach your target audience with text marketing within a stipulated time. As the engagement rates are high, you can enjoy a higher ROI or return on investment over time.
7 Ways Political Text Messaging Services Can Help You to Boost Your Next Campaign
Without utilizing the power of streamlined ways, your text campaign services will be like a lackluster cup of coffee. Ensure you’re following ways to add value in your next campaign-
1. Raise the Funds
Incorporate text messaging to reach potential voters for soliciting donations. Once the recipient understands the objective of your campaign, he/she will donate. Ensure that you’re crafting a compelling message that increases the chance of donating.
2. Voter Outreach
You can reach the target audience directly with political text messaging services. Inform them about your campaign, which will encourage participation.
3. Promote Events
Send persuasive text messages to promote the campaign events, fundraisers and rallies. You can also send them reminders through a chain of text messaging.
4. Real-time Updates
Keep your supporters informed with real-time updates on various campaign developments, important announcements, news etc., by sending text messages directly to their mobile devices.
5. Organize Volunteers
Incorporate text messaging to recruit and organize the volunteers. Also, you can send them reminders about phone banking and canvassing efforts. This will help them to stay informed about your campaigns.
6. Targeted Messaging
You can segment your target audience and send them personalized messages for maximum results. However, ensure that you have researched your target audience, including demographics, voting patterns and interests. This will help you curate compelling messages, increasing the opening rate.
7. Two Way Communication
You can leverage political text messaging services by encouraging the supporters with two-way communication by inviting them to participate in a simple question-answer format. Also, you can ask them to send their concerns through text messaging.
6 Things You Should Remember While Sending Political Texts to the Target Audience
Are you sending the political texts while maintaining compliance? Does your message contain a CTA? Factors like these can be crucial while leveraging political campaign texting services. Let’s know the factors that are mentioned below-
1. Follow the Rules
Before you send a single SMS text to the target audience, ensure you maintain compliance with CAN-SPAM and TCPA guidelines. For example, you must provide the opt-options so the recipients can do the same if the messages don’t suit them.
2. Include CTA
Do you want your target audience to register or pledge to vote? Every political message you’re sending should have a CTA or call-to-action that will compel the readers to take action. This will increase engagement rates as the recipients interact with your messages.
3. Target the Right Audience
Ensure you’re targeting the right audience based on their interests, demographics and voting behavior. For example, if your target audience doesn’t have much information about your candidature, the output of the political text messages won’t be sufficient as you desire.
4. Maintain the Frequency
Keep the right balance while sending the messages to your audience instead of bothering them with frequent messages.
5. Craft a Clear and Concise Message
Curate a compelling message highlighting the key points you want to convey. Don’t use any jargon. Instead, keep it short, simple and to the point.
6. Respect Privacy
Ensure that you’re following the guidelines of political messaging. Don’t send any offensive messages that hurt the sentiment of any individual.
What are Some of the Examples of Political Text Messages?
From complex CTAs to simple reminders, political text messages have many forms-
- Invitation to an Event– “Hey Jack, You’re invited to our rally to support our candidate. Can we expect your presence on that day?”
- Gentle Reminder– “Hey Maria, Don’t forget to cast your vote today. It really matters!”
- Fundraising Appeal– “Hi Martin, we’re raising funds for our next campaign. Could you please send a donation to help our campaign?”
Let Qualify Candidates Help You Shine!
We understand that you’re working hard to stand out with your candidature. However, things may go south if you’re not following the rules and regulations. Also, the chances of sending the wrong messages are higher if you don’t have that much knowledge. Our efficient team will incorporate the latest strategies into political text messaging to make it unique and relevant to your target audience. To know how we have helped more than the other candidates, visit our website today.
