HOW TO DETERMINE YOUR VOTE GOAL
A vote goal, or win number, is the target number of votes a candidate or group aims for to win an election or referendum.
1. Strategize campaign efforts 2. Allocate resources more effectively 3. Measure campaigns progress
Determining a vote goal involves two steps: calculating voter turnout and establishing a win number.
1. Share Your Vote Goal 2. Tailor Your Messaging and Outreach 3. Mobilize Your Supporter Base